In this lesson, we will cover some effective strategies you can use to introduce the program to your students and their parents.
To start, the less you say, the better.
You could easily spend a lot of time talking through the history of The RCM, how it has been the established standard of musical excellence in Canada for over a century, and a whole lot more. But parents are busy and will quickly become overwhelmed by a lengthy explanation.
One of the most effective strategies you can use when introducing the concept is to compare it to something with which the parents are already familiar. For example, you could draw a parallel to karate. Many parents will be familiar with the concept of advancing through different-colored belts by demonstrating higher levels of skill. This is like that, but for music study.
See? It can be that simple.
Once you’ve established the basic idea, you can detail the benefits their kids can expect from participating in The RCM Certificate Program. Students who participate tend to:
Only explain these components if you feel it is necessary. Sometimes, it may be counterproductive to hint that the program might be “expensive” when you’re explaining the fees.
You may also consider discussing the program with the student first, before approaching the parents. This might seem counterintuitive, but it can be very effective! If you begin by explaining the program to parents, and they do not explain it effectively to students, the students may be hesitant to try it out.
Additionally, if you begin with the student, you will be saving the parents a lot of work. If they know their kids are already on board, they know they won’t need to spend time convincing them and will be more likely to give their stamp of approval.
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